Case Study

CARES Program eLearning Course: The Game of Success

Learner Persona

The learning persona was developed with feedback from the project SMEs based on historical data. I utilized this persona to ensure all elements of the course were client-focused and relevant.

Tools: Canva, Adobe Stock, Claude

Storyboard

This storyboard was the jump-off point for developing the eLearning course. Helping the team's vision go from the abstract to reality.

Intro Slide

The introductory slide acts as a strategic 'hook' to build immediate learner engagement and signal a high-energy, interactive experience. As you progress into the final course, you’ll notice a shift in the visual palette and asset style—a direct result of iterative design and collaboration with Subject Matter Experts to better align with the program's evolving brand."

Mall Interaction

To give learners agency over their journey, I designed an interactive 'Mall' environment. This allows users to explore and select personal goals from a wide range of options, mimicking real-world decision-making.

Game Board

To drive motivation, I implemented a gamified progress map. This 'Game of Success' uses a micro-credentialing approach—earning coins at each stop—to provide the extrinsic rewards to encourage learners to complete the course. The look of the gameboard changed from design to development based on SME feedback.

Prototype

I created a two-scene prototype for the SME team to review and provide feedback on the course before completing the full course. Several changes were made, including the addition of content on the financial literacy piece of the CARES program that was originally left out of the course by the SMEs.

The Projected Results:

Increased Enrollment - The agency expects a 20% increase in client enrollment into the CARES program
Data on Clients' Interests - For those not enrolling in the program, the agency will receive data on why and be able to follow up with clients at a later date.

Microsoft Forms Evaluation

The survey at the end of the course was developed in MS Forms. I am also able to easily create high-quality surveys in Survey Monkey, as I used this tool frequently while working with the federal government.

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