Mothers Helping Mothers:

CARES Program Course

Summary:

The Problem: A critical communication gap existed regarding the new CARES coaching program. With no standardized process to explain benefits to a linguistically diverse client base, enrollment remained stagnant, and program awareness was low.

The Solution: Developed a dual-track, bi-lingual Articulate Storyline module that serves as both a client-facing orientation and a simulated "walkthrough." This ensures 100% message consistency for both English and Spanish-speaking stakeholders.

The Impact: Launching March 1, 2026, the initiative is projected to increase program enrollment by 20%. Furthermore, by integrating the module into volunteer onboarding, it creates a "single source of truth" that standardizes the coaching experience across the entire organization.

The Challenge

Mothers Helping Mothers (Sarasota) launched a new coaching program but faced a significant communication barrier. The challenge was to distill complex program benefits into a clear, engaging narrative for a diverse population of English and Spanish-speaking mothers, many of whom have limited time and varying levels of digital literacy.

The Strategic Solution

I designed and developed a 20-minute, gamified e-Learning experience that met the audience where they are.

• Narrative Driven: To drive engagement, I integrated a "shopping" theme—a familiar, low-stress environment—to explain program "perks" as valuable finds.

• Bilingual Accessibility: The entire course was built with a toggle-ready structure in Storyline 360, ensuring equitable access for both English and Spanish speakers.

• Action-Oriented: The experience concludes with a seamless call-to-action, allowing users to enroll directly or provide feedback via an integrated survey.

Technical Highlights

• AI-Powered Engagement: Utilized Hedra AI and ElevenLabs to create lifelike, interactive video avatars that guide the learner, providing a human touch that standard text cannot replicate.

• Advanced Interactivity: Employed variables and triggers to track "shopping" progress, alongside hotspots and drag-and-drop interactions to keep the learner active.

• Scenario-Based Learning: Used tabbed interactions and layers to present real-life coaching scenarios, allowing moms to see the program's benefits in action before committing.

The Toolkit

Articulate Storyline 360, Canva, Adobe Stock Images, Hedra AI (Video), ElevenLabs (Voiceover)

Spanish Prototype 

Note: Use the down arrow on the language box to access the Spanish version of this prototype.